Current Score
—
—
Monthly Searches
Total tracked volume
—
Terms Spiking
>20% MoM increase
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Avg. MoM Change
Median: —
12-Month Trend
Score
Baseline (50)
All Tracked Keywords
Sorted by month-over-month search volume changes. Red = increasing, Green = declining.
| # | Keyword | Current | Previous | MoM % | Trend | Weight |
|---|
Methodology
The Scam Trend Score aggregates month-over-month search volume changes across 0 fraud-related keywords, weighted by search volume. A score of 50 indicates stable activity; scores above 50 suggest increasing consumer interest in scam-related searches, while scores below 50 indicate declining interest.
Score = 50 + (Σ(MoM% × √volume) / Σ√volume) × 200
Technical Details & Data Sources
- Data Source: SE Ranking Keyword Research API (refreshed monthly)
- MoM Calculation:
(Current - Previous) / Previous × 100 - Weighting: Square root of volume prevents high-volume terms from dominating
- Normalization: 0% weighted change = 50 points; ±25% change ≈ 0 or 100
- Spiking Threshold: Keywords with >20% MoM increase flagged as “spiking”
- Score Range: 0–100 (clamped)
- Caching: Data cached for 24 hours to optimize API usage
- Outlier Handling: Extreme values (>200% or <-100%) excluded from average